Privacy Policy

Introduction

1. Preamble

The protection of your data is very important to us. For this reason, data protection is of particular priority to us.
This data protection statement informs you about the type, scope and purpose of the processing of personal data within our website functions and contents connected with it (hereinafter jointly referred to as “online offer” or “website”). This privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.

2. Responsibility

The party responsible within the meaning of the General Data Protection Regulation, other data protection laws in force in the Member States of the European Union and other provisions of a data protection nature:

Longship Marketing GmbH
Adam-Stegerwald-Strasse 34
42857 Remscheid, Germany
Phone: +49 1578 563 1348
E-Mail: doug.mckerson@longshipmarketing.com

The appointed a data protection officer is Douglas McKerson whose contact details are as follows:

Douglas McKerson
Adam-Stegerwald-Strasse 34
42857 Remscheid, Germany
Phone: +49 1578 563 1348
E-Mail: doug.mckerson@longshipmarketing.com

3. Definitions

Our data protection statement is based on the terms used by the European Directive and Regulation Giver when issuing the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand both for the public and for our customers and business partners.
In order to ensure this, we would like to communicate the terms used transparently in advance. You can read about the terms used, such as “personal data” or their “processing” in article 4 of the General Data Protection Regulation (GDPR).

4. General information on data processing

4.1. Scope of processing of personal data

We only collect and use personal data of our users insofar as this is necessary to provide a functional website as well as our contents and services. The collection and use of personal data of our users takes place regularly only with the user’s consent. An exception applies in those cases where prior consent cannot be obtained for real reasons and the processing of the data is permitted by law.

4.2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, art. 6 para. 1 lit. a EU Data Protection Regulation (GDPR) serves as the legal basis.
In the processing of personal data required for the performance of a contract to which the data subject is a party, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is required to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.
In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.
If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.

4.3. Data erasure and storage time

The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the person responsible is subject.
The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

Cookies and other technologies

5. Provision of the website and creation of log files

5.1. Description and scope of data processing

Every time you visit our website, our system automatically collects data and information from the computer system of the calling computer. The following data is collected:

Information about the browser type and version used
The user’s operating system
The IP address of the user
The date and time of access
Websites from which the user’s system reaches our website

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user. The log files contain IP addresses or other data that enable an association to a user. This could be the case, for example, if the link to the website from which the user accesses the website or the link to the website to which the user switches contains personal data.
The data is also stored in the log files of our system. Not affected by this are the IP addresses of the user or other data that enable the assignment of the data to a user. This data is not stored together with other personal data of the user. The log files do not contain any IP addresses or other data that enable an assignment to a user.

5.2. Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR. (Storage of IP addresses in log files).
The legal basis for the temporary storage of data is Art. 6 para. 1 lit. f GDPR. (No storage of IP addresses in log files).

5.3.Legal basis for data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this the IP address of the user must remain stored for the duration of the session.
The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context (storage of IP addresses in log files).
Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes.

5.4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Further storage is possible. In this case the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible (storage of IP addresses in log files).

5.5. Possibility of objection and elimination

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

6. Cookies

Information on the use of cookies can be found in our Cookie Policy.

7. Newsletter, email marketing and product information

7.1. Description and scope of data processing

Based on our legitimate interests on this website, we offer our users the opportunity to subscribe to a free newsletter.
We send newsletters only with the consent of the recipient or a legal permission. When registering for the newsletter, the data from the input mask is transmitted to us.
When registering, the email address is required. In addition, the following data is collected upon registration:

IP address of the calling computer
Date and time of registration

If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.
In the course of the registration process, your consent is obtained for the processing of the data and reference is made to this data protection statement.
The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can log in with other people’s email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.
We use the services of HubSpot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141 USA, for sending messages by email. Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes. Further information on the data protection provisions of the shipping service provider can be found here.
In connection with data processing for the dispatch of newsletters, no data is passed on to third parties. The data will be used exclusively for sending the newsletter.

7.2. Analysis of email usage

The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file which is retrieved from the server of the shipping service when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our intention, nor that of the shipping service provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users (newsletter tracking).

7.3. Legal basis for data processing

The legal basis for processing the data after registration for the newsletter by the user is Art. 6 para. 1 lit. a GDPR (newsletter dispatch based on registration of the user on the website) with the user’s consent.
The legal basis for the dispatch of the newsletter as a result of the sale of goods or services is § 7 para. 3 UWG (Newsletter dispatch due to the sale of goods or services).
The legal basis for statistical surveys and analyses is Art. 6 para. 1 lit. f GDPR (Newsletter Tracking).

7.4. Purpose of data processing

To subscribe to the newsletter, simply enter your email address. The collection of the user’s email address serves to send the newsletter. Optionally, we ask you to enter a name in the newsletter in order to address us personally.
The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used (newsletter dispatch due to user registration on the website).
The purpose of the statistical surveys is to use a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of users (newsletter dispatch based on the user’s registration on the website).

7.5. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The user’s email address will therefore be stored for as long as the subscription to the newsletter is active.

7.6. Possibility of objection and elimination

The subscription to the newsletter can be canceled by the user concerned at any time. For this purpose there is a corresponding link in every newsletter.
This also makes it possible to revoke the consent to the storage of personal data collected during the registration process (newsletter dispatch based on the user’s registration on the website).
At the same time, your consent to the statistical analyses expires. A separate cancellation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible (newsletter tracking).
If users have only subscribed to the newsletter and canceled their subscription, their personal data will be deleted.

8. Contact form, email contact and live chat

8.1. Description and scope of data processing

8.1.1. Contact form

On the basis of our legitimate interests, we use a contact form on this website, which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask will be transmitted to us and stored. At the time the message is sent, the following data is also stored:

User’s email address
The first and last name of the user
The IP address of the user
Date and time of registration

Your consent is obtained for the processing of the data within the scope of the sending process and reference is made to this data protection statement.

8.1.2. Email contact

Alternatively, you can contact us via the email address provided. In this case, the user’s personal data transmitted by email will be stored.
In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.

8.1.3. Live-Chat

To ensure the fastest possible support for the best possible user experience, we use the HubSpot service of HubSpot Inc. 25 First Street, 2nd Floor, Cambridge, MA 02141 USA for sending messages by email and for live chats. Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes. For more information about the Live Chat service provider’s privacy policy, click here.

8.2. Legal basis for data processing

The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent.
The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the email contact aims at the conclusion of a contract, then additional legal basis for the processing is Art. 6 exp. 1 lit. b GDPR.
The use of the service provider HubSpot is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

8.3. Purpose of data processing

The processing of the personal data from the input mask serves solely for the processing of the establishment of contact, and in the case of an establishment of contact by e-mail, this is also the necessary legitimate interest in the processing of the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

8.4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by email, this is the case when the respective conversation with the user is finished. The conversation is terminated when it can be inferred from the circumstances that the facts in question have been finally clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

8.5. Possibility of objection and elimination

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.
The user can express the revocation of the consent and the contradiction of the storage in the written conversation. All personal data stored in the course of contacting us will be deleted in this case.

9. Google Analytics

9.1 Description and scope of data processing

Based on our legitimate interests, we use the web analysis service Google Analytics of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”). It is used to analyze the surfing behavior of our users.
Google uses cookies. The information generated by the cookie about the use of the online offer by users is generally transferred to a Google server in the USA and stored there.
By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the person concerned, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.
Cookies are used to store personal information, such as access time, the location from which access came and the frequency of visits to our website by the person concerned. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.
If individual pages of our website are accessed, the following data is stored:

Two bytes of the IP address of the user’s system calling the server.
The accessed website
The website from which the user has accessed the accessed website (referrer)
The subpages that are accessed from the accessed website
Duration of stay on the website
The frequency of visiting the website

Google has accepted the EU Commission’s standard contract clauses for the transfer of personal data to third countries, thereby providing a guarantee of compliance with European data protection law.
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymous user profiles can be created from the processed data.
The IP address transmitted by the user’s browser is not merged with other Google data.
We use Google Analytics to display the ads placed by Google and its partners within advertising services only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined by the web pages visited) that we transmit to Google (so-called “remarketing” or “Google Analytics Audiences”). With the help of remarketing audiences, we would also like to ensure that our ads correspond to the potential interest of the users and are not annoying (Google remarketing services).
We use Google Analytics only with IP anonymization enabled. This means that Google will reduce the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

9.2. Legal basis for the processing of personal data

The legal basis for processing users’ personal data is Art. 6 para. 1 lit. a GDPR.

9.3. Purpose of data processing

The processing of users’ personal data enables us to analyze the surfing behavior of our users. We are in a position to compile information about the use of the individual components of our website by evaluating the data obtained. This helps us to continuously improve our website and its user-friendliness. For these purposes, it is also in our legitimate interest to process the data in accordance with Art. 6 para. 1 lit. f GDPR.
By anonymizing the IP address, the interest of users in protecting their personal data is sufficiently taken into account.

9.4. Duration of storage

The data will be deleted as soon as they are no longer needed for our recording purposes. In our case, this is the case after 14 months.

9.5. Possibility of objection and elimination

Cookies are stored on the user’s computer and transmitted by the user to our site and Google. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.
Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
This browser plug-in informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser plugin is considered a contradiction by Google. If the person’s information technology system is deleted, formatted or reinstalled at a later date, the person concerned must reinstall the browser plug-in to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person within their control, it is possible to reinstall or reactivate the browser plug-in.
Further information on data use by Google, possible settings and objections can be found on Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when using our partners’ websites or apps”), https://google.com/policies/technologies/ads (“Data use for advertising purposes”), https://google.de/settings/ads (“Manage information that Google uses to show you advertising”).

10. Google Fonts

10.1. Description and scope of data processing

Description and scope of data processing
Google Fonts provides an intuitive and robust directory of open source designer web fonts. With a comprehensive catalogue, typography can be seamlessly integrated and embedded into any design project.
The service is used for the integration of fonts (web fonts) on our Internet pages. The integration of the Google Fonts takes place via a server call at Google, regularly via the URL https://fonts.google.com. The fonts come from different designers and are open source.
When users access our online offer, a request is usually transmitted to a Google server in the USA and stored and processed there.
Technically, the fonts embedded in our website are stored on a Google server and then loaded from there when the page is accessed. By using Google Fonts, Google’s servers send appropriate files to each user, based on the technologies supported by the user’s browser.
Google has accepted the EU Commission’s standard contract clauses for the transfer of personal data to third countries, thereby providing a guarantee of compliance with European data protection law.
The connection to Google Fonts is not authenticated. When you visit our website, no cookies or login information are sent to Google via the Google Fonts service. Corresponding requests to the servers of the Google Fonts service are made to resource-specific domains such as fonts.googleapis.com or fonts.gstatic.com, so that requests for fonts are generally separate from login information, which can otherwise be sent to Google domains, such as google.com or google.de, and authenticated.
Google Fonts logs CSS and font file request records. Google assigns aggregated usage numbers for statistical purposes on how popular font families are and publishes these results on an analytics page (https://fonts.google.com/analytics).
More information about the Google Fonts service can be found at https://developers.google.com/fonts/faq.

10.2. Legal basis for the processing of personal data

The legal basis for processing users’ personal data is Art. 6 para. 1 lit. a GDPR.

10.3. Purpose of data processing

Data processing is carried out in the interest of analysing, optimising and economically operating the online offer in order to integrate content or service offers from third party providers or their content and services.
We use Google Fonts to make our website independent of the fonts installed by the user, the so-called system fonts, and to ensure a consistent display image on different systems.
The purpose and scope of data collection and further processing and use of the data by Google can be seen in Google’s data protection declaration at https://policies.google.com/privacy?hl=en.

10.4. Duration of storage

The data will be deleted as soon as they are no longer needed for our recording purposes.

10.5. Possibility of objection and elimination

Further information on data use by Google, possible settings and objections can be obtained on the Google websites https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when using our partners’ websites or apps”), https://google.com/policies/technologies/ads (“Data use for advertising purposes”), https://google.de/settings/ads (“Manage information that Google uses to show you advertising”).

Your Rights

If personal data are processed by you, you are affected within the meaning of the GDPR and you have the following rights towards the party responsible:

11. Right to information

You can ask the person in charge to confirm whether personal data concerning you will be processed by us.
If such processing has taken place, you can request the following information from the person responsible:

the purposes for which the personal data are processed;
the categories of personal data processed;
the recipients or categories of recipients to whom the personal data concerning you have been or are still being disclosed;
the planned duration of storage of the personal data concerning you or, if specific information is not possible, criteria for determining the storage period;
the existence of a right to have your personal data concerning you corrected or deleted, a right to have processing restricted by the controller or a right to object to such processing;
the existence of a right of appeal to a supervisory authority;
any available information on the origin of the data if the personal data are not collected from the data subject;
the existence of automated decision-making, including qualification in accordance with Art. 22 para. 1 and 4 GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees pursuant to Art. 46 GDPR in connection with the transmission.

12. Right to correction

You have a right of rectification and/or completion with regard to the responsible party if the personal data processed concerning you are incorrect or incomplete. The party responsible shall make the correction without delay.

13. Right to limitation of processing

Under the following conditions, you may request that the processing of personal data concerning you be restricted:

if you dispute the accuracy of the personal data concerning you for a period of time that enables the person responsible to verify the accuracy of the personal data;
the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;
the controller no longer needs the personal data for the purposes of the processing, but you do need them to assert, exercise or defend legal claims, or
if you have filed an objection to the processing pursuant to Art. 21 para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.

If the processing of personal data concerning you has been restricted, such data may only be processed – apart from being stored – with your consent or for the purpose of asserting, exercising or defending rights or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or a Member State.
If the processing restriction has been restricted according to the above conditions, you will be informed by the person responsible before the restriction is lifted.

14. Right to cancellation

You may request the data controller to delete the personal data relating to you without delay and the controller is obliged to delete this data without delay if one of the following reasons applies:

The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
You revoke your consent, on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR, and there is no other legal basis for the processing.
You file an objection against the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate reasons for the processing, or you file an objection against the processing pursuant to Art. 21 para. 2 GDPR.
The personal data concerning you have been processed unlawfully.
The deletion of personal data concerning you is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the data controller is subject.
The personal data concerning you have been collected in relation to information society services offered pursuant to Art. 8 para. 1 GDPR.

15. Information to third parties

If the data controller has made the personal data concerning you public and is obliged to delete it pursuant to Art. 17 para. 1 GDPR, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data processors who process the personal data that you as the data subject have requested the deletion of all links to this personal data or of copies or replications of this personal data.

16. Exceptions

The right to cancellation does not exist insofar as the processing is necessary

to exercise freedom of expression and information;
for the performance of a legal obligation required for processing under the law of the Union or of the Member States to which the controller is subject or for the performance of a task in the public interest or in the exercise of official authority conferred on the controller;
for reasons of public interest in the field of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;
for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, insofar as the law referred to under a) is likely to render impossible or seriously impair the attainment of the objectives of such processing, or
to assert, exercise or defend legal claims.

17. Right to information

If you have exercised your right to have the data controller correct, delete or limit the processing, he/she is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction on processing, unless this proves impossible or involves a disproportionate effort.
The person responsible shall have the right to be informed of such recipients.

18. Right to data transferability

You have the right to receive the personal data concerning you that you have provided to the person responsible in a structured, common and machine-readable format. In addition, you have the right to pass this data on to another person in charge without obstruction by the person in charge to whom the personal data was provided, provided that

processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and
processing is carried out using automated methods.

In exercising this right, you also have the right to request that the personal data concerning you be transferred directly from one data controller to another data controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.
The right to transferability shall not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the responsible party.

19. Right of objection

You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you under Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions.
The responsible party no longer processes the personal data concerning you, unless he can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.
If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the possibility to exercise your right of objection in connection with the use of Information Society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

20. Right to revoke the data protection declaration of consent

You have the right to revoke your data protection declaration of consent at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.

21. Automated decision in individual cases including profiling

You have the right not to be subject to a decision based exclusively on automated processing – including profiling – that has legal effect against you or significantly impairs you in a similar manner. This does not apply if the decision

is necessary for the conclusion or performance of a contract between you and the person responsible,
is admissible by law of the Union or of the Member States to which the person responsible is subject and that law contains appropriate measures to safeguard your rights, freedoms and legitimate interests, or
with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
In the cases referred to in (1) and (3), the party responsible shall take reasonable measures to safeguard your rights, freedoms and legitimate interests, including at least the right to obtain the intervention of a person by the party responsible, to state his own position and to challenge the decision.

22. Right of appeal to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority, in particular in the Member State where you reside, work or suspect of infringement, if you believe that the processing of personal data concerning you is contrary to the GDPR.
The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.